CBE 214
Marketing & Customer Relationships
Christian Business & Entrepreneurship CertificateChristian Business & Entrepreneurship Certificate24 contact hours8 sessionsCost: No tuition. All materials are provided.
Certificate Enrollment
This course is part of the Christian Business & Entrepreneurship. One payment of $997 covers all 4 courses in the certificate.
“For, brethren, ye have been called unto liberty; only use not liberty for an occasion to the flesh, but by love serve one another.” — Galatians 5:13
This course teaches you how to find customers, tell them honestly what you offer, and keep them coming back. You will define your ideal customer, write a value proposition, build a simple brand, apply the 4 Ps, use low-cost marketing, practice sales and customer service, and finish with a 90-day marketing plan for your own business idea.
Syllabus
Course Syllabus
| Item | Details |
|---|---|
| Course | CBE 214 · Marketing & Customer Relationships |
| Program | Bridge to Opportunity · Christian Business & Entrepreneurship Certificate |
| Contact Hours | 24 hours · 8 weekly sessions of 3 hours |
| Format | Online to start; in-person once facility clearance is granted |
| Prerequisites | BTO 101–105 Foundations Core; CBE 211–213 recommended first. |
| Cost | No tuition. All materials are provided. |
| Instructor | ________________________ |
| Meeting Time | ________________________ |
Course Description
This course teaches you how to find customers, tell them honestly what you offer, and keep them coming back. You will define your ideal customer, write a value proposition, build a simple brand, apply the 4 Ps, use low-cost marketing, practice sales and customer service, and finish with a 90-day marketing plan for your own business idea.
Faith Integration
In this course marketing is serving: helping the right people find what will truly help them, and telling the truth about it. Every lesson rests on the Golden Rule (Matthew 7:12).
Learning Outcomes
By the end of this course, you will be able to:
- Explain marketing as honest service and identify manipulative practices to avoid.
- Describe an ideal customer and the problem your business solves.
- Write a clear value proposition and decide, by your own choice, how much of your story to share.
- Choose a business name, simple logo, and colors that build a consistent brand.
- Apply the 4 Ps (Product, Price, Place, Promotion) to a small business idea.
- Use low-cost marketing and word of mouth, with attention to safety and conditions of release.
- Hold a respectful sales conversation and handle complaints with grace.
- Build loyalty, request honest reviews, track results, and write a 90-day marketing plan.
Course Materials
- This student workbook
- Your CBE 212 business plan notes (if completed)
- Colored pencils, markers, plain paper, and index cards
- Approved design or word-processing software when available (paper is always acceptable)
- Pen or pencil
Weekly Schedule
| Week | Module | Assignment Due |
|---|---|---|
| 1 | Marketing as Serving | My Marketing Integrity Statement |
| 2 | Knowing Your Ideal Customer | Ideal Customer Profile |
| 3 | Your Value Proposition and Your Story | Value Proposition and Story Choices |
| 4 | Branding Basics: Name, Logo, and Colors | One-Page Brand Guide |
| 5 | The 4 Ps and Low-Cost Marketing | Flyer and Business Card |
| 6 | Word of Mouth, Networking, and Sales Conversations | Networking and Sales Plan |
| 7 | Customer Service, Complaints, and Keeping Customers | Customer Care Policy |
| 8 | Tracking Results and Your 90-Day Marketing Plan | Final Project Submission |
How You Will Be Graded
| Component | Weight | What It Includes |
|---|---|---|
| Attendance & Participation | 15% | Being present, prepared, and engaged in discussion and group work (Participation Rubric) |
| Reflection Journal | 15% | Eight weekly entries connecting the lesson to your life and faith (Journal Rubric) |
| Module Assignments | 25% | Eight weekly assignments (Module Assignment Rubric) |
| Module Quizzes | 10% | Eight short quizzes, each given at the start of the next session (Module 8's is given with the final exam) |
| Final Exam | 10% | Given in the last session; covers all eight modules |
| Final Project | 25% | A practical project that brings the whole course together (Final Project Rubric) |
To pass this course: earn 70% or higher overall and attend at least 80% of sessions.
Classroom Covenant
- We begin and end each session in prayer. Participation in prayer is always welcome, never required.
- What is shared in class stays in class. We protect one another's stories.
- We speak with respect, listen without interrupting, and disagree with grace.
- We come prepared, do our own work, and ask for help when we need it.
- We follow all facility rules. Safety and security come first.
- We believe the best about one another and about what God can do.
Support & Accommodations
If reading, writing, vision, hearing, or any other need makes a part of this course harder, tell your instructor privately. Materials can be read aloud, enlarged, or completed orally. Missed sessions can be made up using the module pages. If you are transferred or released, your completed work stays on record and you can finish online.
Welcome
Welcome
Welcome to the final course of the Christian Business & Entrepreneurship Certificate. This companion walks beside you with a weekly reading, five devotions for the days between sessions, and a Quick Guide of marketing and customer-care tools to keep with your business plan after release.
How to Use This Companion
- Read the weekly reading after each class session. It takes about 10 minutes.
- Reflect on the questions. These are for you; you do not have to turn them in.
- Meet with God through the five daily devotions between sessions.
- Keep the Quick Guide at the end to carry home after release.
Thy word is a lamp unto my feet, and a light unto my path.— Psalm 119:105 (KJV)
Course Modules
- 1.Marketing as Serving
- 2.Knowing Your Ideal Customer
- 3.Your Value Proposition and Your Story
- 4.Branding Basics: Name, Logo, and Colors
- 5.The 4 Ps and Low-Cost Marketing
- 6.Word of Mouth, Networking, and Sales Conversations
- 7.Customer Service, Complaints, and Keeping Customers
- 8.Tracking Results and Your 90-Day Marketing Plan
Final Project, Rubrics & Final Exam
Course Materials
Materials for this course are coming soon.