Final Project
Final Project: 90-Day Marketing Plan
Create a realistic 90-day marketing plan for your own business idea, ready to put into action after release. It brings together this course and your work in CBE 211–213. Handwritten plans are fully acceptable.
Requirements
- Your marketing integrity statement
- Ideal customer profile (composite name) and the problem you solve
- Value proposition, 30-second introduction, and story boundaries plan (sharing your story is not required)
- Brand guide: name, tagline, logo sketch, colors, and fonts
- A 4 Ps summary with your flyer and business card designs
- Networking, referral, and sales conversation plan
- Customer care policy with complaint process, retention habits, and honest review plan
- 90-day calendar: measurable goal, budget, weekly actions, tally sheet, and two review points
Timeline
- Module 4: begin collecting work in a plan folder
- Module 7: draft the 90-day calendar; peer feedback
- Module 8: submit the plan and present one part
Grading Rubrics
Grading Rubrics
Every rubric uses the same four levels. Your instructor will mark the level that best matches your work for each row and add a short comment.
Module Assignment Rubric
| Criterion | Excellent (4) | Proficient (3) | Developing (2) | Beginning (1) |
|---|---|---|---|---|
| Completeness | Every required part is done | Most required parts are done | About half the parts are done | Little of the assignment is done |
| Accuracy & Skill | Skills applied correctly with no significant errors | Minor errors that do not affect the result | Several errors that affect the result | Major errors throughout |
| Professional Quality | Neat, clear, and ready for an employer to see | Clear with small issues | Hard to follow in places | Unclear or disorganized |
| Effort & Growth | Went beyond the minimum or clearly improved | Solid, consistent effort | Minimal effort | Little evidence of effort |
Total possible: 16 points.
Reflection Journal Rubric
Journals are graded on effort and reflection, never on spelling, grammar, or the details of a personal story.
| Criterion | Excellent (4) | Proficient (3) | Developing (2) | Beginning (1) |
|---|---|---|---|---|
| Completion | Responds fully to every part of the prompt | Responds to most of the prompt | Responds to part of the prompt | Entry missing or one line |
| Connection to Lesson | Clearly applies the week's skill or idea | Mentions the lesson | Vague link to the lesson | No link to the lesson |
| Faith Reflection | Thoughtfully engages the Scripture or faith theme | Engages the faith theme | Brief mention of faith theme | Does not address the faith theme |
| Personal Application | Names a specific next step or change | Names a general next step | Next step is unclear | No next step |
Total possible: 16 points.
Participation Rubric
Scored at the end of each module. Average the eight scores for the Attendance & Participation grade.
| Criterion | Excellent (4) | Proficient (3) | Developing (2) | Beginning (1) |
|---|---|---|---|---|
| Attendance & Punctuality | Present and on time for the full session | Present; late or left early once | Missed part of the session more than once | Absent without make-up work |
| Preparation | Completed assignment and brought workbook every time | Usually prepared | Sometimes prepared | Rarely prepared |
| Engagement | Contributes thoughtfully and draws others in | Contributes regularly | Contributes when asked | Seldom contributes, even when invited |
| Respect & Covenant | Models the classroom covenant for others | Follows the covenant consistently | Needs occasional reminders | Needs frequent reminders |
Total possible: 16 points.
Final Project Rubric: 90-Day Marketing Plan
| Criterion | Excellent (4) | Proficient (3) | Developing (2) | Beginning (1) |
|---|---|---|---|---|
| Completeness | All eight sections included | Six or seven sections | Four or five sections | Three or fewer |
| Customer Focus | Clear ideal customer; every part fits that customer | Mostly clear and consistent | Vague or inconsistent | No clear customer |
| Honesty & Ethics | All claims truthful; integrity statement shapes the plan | Mostly honest and specific | Some vague or exaggerated claims | Misleading claims or fake proof |
| Practical Action Steps | Realistic goal, budget, weekly actions, and tracking | Mostly realistic and specific | Some steps unclear or unrealistic | Few usable steps |
| Faith & Presentation | Thoughtful faith connections; clear, confident presentation | Clear faith connections and presentation | Brief faith connection or unclear presentation | Missing |
Total possible: 20 points.
Quick Guide
Marketing & Customer Care Quick Guide
Keep this guide with your important papers after release.
Value Proposition Formula
I help [who] get [what result] by [how], so they can [benefit]. Keep it short, specific, and true.
The 4 Ps
| Item | Details |
|---|---|
| Product | What you offer, including quality and extras |
| Price | What you charge; covers your costs and is fair |
| Place | Where and how customers get it |
| Promotion | How people hear about you |
Flyer Checklist
- ☐ One clear headline
- ☐ Your value proposition
- ☐ Three short benefits
- ☐ Contact information
- ☐ A call to action
- ☐ Brand colors, one or two fonts, white space
- ☐ Permission before posting
Five-Step Sales Conversation
| Item | Details |
|---|---|
| 1. Connect | Greet warmly; use their name |
| 2. Ask | Learn their need with open questions |
| 3. Listen | Repeat back what you heard |
| 4. Offer | Explain how you help, with honest price and timing |
| 5. Invite | Ask if they want to go ahead; accept the answer |
Handling Complaints (LASTF)
| Item | Details |
|---|---|
| Listen | Without interrupting |
| Acknowledge | Their feelings |
| Solve | Offer a fair fix or ask what would make it right |
| Thank | Them for telling you |
| Follow up | Make sure they are satisfied |
Before You Post Online
- ☐ Check your conditions of release or supervision first
- ☐ Use a separate business page
- ☐ Never post customers or their homes without permission
- ☐ Never share anyone's personal details
- ☐ Honest reviews only; never fake one
Track Your Results
Ask every new customer: How did you hear about us?
Cost per new customer = marketing cost ÷ new customers it brought.
My Business
Business name: ______________________________
My value proposition: ______________________________
My 90-day goal: ______________________________
Being confident of this very thing, that he which hath begun a good work in you will perform it until the day of Jesus Christ.— Philippians 1:6 (KJV)
Final Exam
- 1.
Marketing is best described as:
- 2.
Which is a manipulative practice?
- 3.
An ideal customer profile includes:
- 4.
During customer research you should mostly:
- 5.
A value proposition states:
- 6.
Sharing your re-entry story with customers is:
- 7.
A brand is mostly built by:
- 8.
Which is NOT one of the 4 Ps?
- 9.
"Call today to book your first visit" is a:
- 10.
Before using social media for business after release, you should:
- 11.
Word of mouth is powerful because:
- 12.
The first step of the simple sales conversation is:
- 13.
In the LASTF complaint method, S stands for:
- 14.
Business cards cost $30 and bring 6 new customers. The cost per new customer is:
- 15.
Writing reviews of your own business under other names is acceptable if your work is good.
- 16.
A simple brand usually uses two or three colors consistently.
- 17.
Google Business Profile is a free listing.
- 18.
A 90-day plan should include weekly actions and a way to track results.
- 19.
Explain how Matthew 7:12 applies to customer service.
- 20.
Name the 4 Ps and describe each in a few words.